These projects represent my approach to integrated healthcare marketing and communications across both digital and traditional channels. I managed ongoing brand initiatives to ensure clinical and service messaging remained clear, accurate, and aligned with organizational goals. This included developing and auditing content, implementing design updates, and refining visual storytelling to strengthen brand identity across patient and provider touchpoints. By monitoring campaign performance and audience engagement, I made informed decisions that enhanced understanding, built trust, and delivered a consistent, on-brand experience across all communication platforms.